Nature experience and communication in Germany - National Park Centre Königsstuhl
Support priority:
Improving society's acceptance of nature conservation: Centres for conservation information and education, participation models
Location:
Town of Sassnitz, Kreis (district) of Rügen, Mecklenburg-Western Pomerania
Period:
01/2001 - 02/2005 (Main project)
03/2004 - 02/2005 (In-process scientific studies)
Short description:
The role and objective of the National Park Centre Königsstuhl is its function as a central point of contact for visitors to the national park (mass visitation) offering information, nature experience and education. The information is addressed to short-stay and longer-stay visitors alike, communicating the ideal of the national park with the message: 'Leaving nature to nature'. The educational emphasis of the exhibition and public information programme will be on evoking an emotional response in visitors. The land around the national park building is a wellknown highlight for nature experience.
The education and communication concept ('fascination', direct personal learning, marketing concept with a 'National park company philosophy')are to be developed in the framework of the project, then scientifically monitored and evaluated).
The National Park Centre Königsstuhl is open since 18th of March 2004.
Project executing agencies:
World Wide Fund for Nature (WWF) Germany
Rebstöcker Straße 55
60326 Frankfurt am Main, Germany
Liaison within BfN:
Hanno Henke, Unit
FG I 2.2
Project funding agencies:
BfN, WWF Germany; Land (state) of Mecklenburg-Western Pomerania, town of Sassnitz
Level of funding:
4.90 million €
Further information:
Röchert, R.; Munro, P. & Sommer, S. (2008): "Emotional Branding" als Strategie für Besucherzentren - Das Nationalpark-Zentrum Königsstuhl.- In: Erdmann, K.H.; Hopf, T. & Schell, C. (Bearb.)(2008): Informieren und faszinieren - Kommunikation in Natur-Infozentren. Naturschutz und Biologische Vielfalt 54: S. 105-192. (
order here)
Röchert, R.; Hertwig, C.; Kutsch, M.; Munro, P. & Sommer, S. (2006): Emotionalität als Leitbild strategischer Kommunikation – das Nationalpark-Zentrum KÖNIGSSTUHL. Natur und Landschaft 81 (3): 138 – 145.
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